UNCF — Why HBCUs are Vital for Everyone?
Role: Art Direction, Motion Design
Why do we need HBCUs? Learn why they make a vital difference for students of all backgrounds AND contribute an enormous amount to the United States economy.
HBCUs are Economic Engines that Support America's National, State and Local Economies
This report was produced and directed by Bluestate, with De Los Angeles Studio bringing it to life through motion design and art direction. Our team carefully crafted the explainer graphics, using dynamic visuals to clarify complex data and elevate the storytelling.
The result? A compelling and accessible animation that ensures the report’s insights resonate with a broad audience.
Why HBCUs are Vital for Everyone?
ERT: 4 min
Crafting a Contemporary Explainer
Motion played a crucial role in guiding the viewer through the layers of information revealed in the report. Each transition and movement was carefully designed to enhance clarity, maintain engagement, and reinforce key takeaways.
To bring the story to life, the explainer was executed in a collage-inspired aesthetic, blending paper textures, image cutouts, and expressive paint strokes. This approach not only added depth and visual intrigue but also evoked a tactile, handcrafted feel that made the content more engaging.
Motion Design
A stop-motion-inspired animation style was employed to infuse the piece with organic motion, subtle imperfections, and a sense of spontaneity. This deliberate choice helped break away from overly polished digital aesthetics, creating a more approachable and authentic visual experience—one that aligns with the informative yet contemporary storytelling approach often seen in VOX-style content.
Credits
Client: UNCF.org
Agency: Bluestate
VP: Rachel Kopilow
Creative Director: Megan Malloy
Senior Producer: Isabel Farrington
Senior Editor: Emma Dessau
Motion Design: Fabian Tejada
Design: Fabian Tejada
Sound Design: Emma Dessau