TikTok — Case Study
Role: Art direction, 2D animation, motion design
Content creation is exploding on TikTok and they needed a creative way to tell everyone, from salesmen to C-suite execs, to get in on the action.
By blending: 2d animation, illustration, 3d animation under the umbrella of motion graphics we explore the age-old adage ‘Show, don’t tell.'
This animation targets industry marketers on why passing on TikTok would be a big mistake.
Care Sizzle
ERT: 73 Sec
Select scenes
The following scenes showcase a variety of animation styles used to engage the viewer thru the TikTok Journey.
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/d10f6b9b-b1ed-4781-a4c8-d960968f0d4d_rw_1200.gif?h=7a6cf4a0b04f166e17ac87bff9354d72)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/f0a90c22-0efe-43b1-81ea-a23a579eb3c8_rw_1200.gif?h=3257d82f78448d724741dfa59f7c0258)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/40f596b2-bb0f-4762-8c8e-e39772a1fa5f_rw_1200.gif?h=29cd5798225d21fac96ce9447391d008)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/9da439cb-310b-46a2-a48d-bb6b1fd63d89_rw_1200.gif?h=57be74371f1dd669068d55da7a91ed5f)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/f9e10b99-bd17-4556-9309-093571b4dd88_rw_1200.gif?h=d77698e2a20709ff211f4833fd0321f4)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/2863105a-a590-4e7f-af0b-ad831c4c8871_rw_1200.gif?h=348590a9b0a31e61ff722effd893a363)
Stills
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/01e65ccb-9824-46b8-8d46-b28042897dd5_rw_1920.jpg?h=d45050950c3e3502b0022bc0576c85b4)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/c56e7624-1817-4327-b342-54dfdfb6604b_rw_1920.jpg?h=8c4c5d9a79b6d82f989f711fd25bc1cf)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/0528c1a9-bfbc-41bc-b425-eed3b119647e_rw_1920.jpg?h=e26184775bd802f940c4c466c6717e72)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/b9d8f370-d0ce-4fba-ad5b-ba6f2bdf596e_rw_1920.jpg?h=09d7bf2ce6dee7f522114c6864c2b90b)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/8fa86324-81cf-4705-98bc-f7659b6a33d3_rw_1920.jpg?h=431b48ae41e517c88f3423bc2f1122f2)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/27e54b87-4527-4ba7-ace9-751e35a95cd8_rw_1920.jpg?h=7877e8c32051e9050e766cf303529031)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/734c5193-b934-40f9-b158-e652a524886a_rw_1920.jpg?h=ed2c8ce64eca772f7d97e06358397c1a)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/f6cfd491-d0cd-425b-93d6-ded77d1d4815_rw_1920.jpg?h=fe8111bafe45bff2a5fcff71e977ec3b)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/390d6e73-5da8-4bcf-afcb-48b9523c3cb4_rw_1920.jpg?h=88fc1da984234646bdf4590716716132)
Credits
Client: TikTok Business
Design Director: Ishaan Mishra
Production Studio: Eastward (DC/LA)
EP: Jake Bulgarino
Creative Director: Jamie Young
Producer: Donna Wood
Editor: Jamie Young
Animation Studio: De Los Angeles Studio (AZ)
Art Director: Fabian Tejada
Motion Design: Fabian Tejada
Design Director: Ishaan Mishra
Production Studio: Eastward (DC/LA)
EP: Jake Bulgarino
Creative Director: Jamie Young
Producer: Donna Wood
Editor: Jamie Young
Animation Studio: De Los Angeles Studio (AZ)
Art Director: Fabian Tejada
Motion Design: Fabian Tejada