TikTok — Case Study
Role: Art direction, 2D animation, motion design

Content creation is exploding on TikTok and they needed a creative way to tell everyone, from salesmen to C-suite execs, to get in on the action. 
By blending: 2d animation, illustration, 3d animation under the umbrella of motion graphics we explore the age-old adage ‘Show, don’t tell.' 
This animation targets industry marketers on why passing on TikTok would be a big mistake.
Care Sizzle
ERT: 73 Sec
Select scenes
The following scenes showcase a variety of animation styles used to engage the viewer thru the TikTok Journey. 
Stills
Credits
Client: TikTok Business
Design Director: Ishaan Mishra
Production Studio: Eastward (DC/LA)
EP: Jake Bulgarino
Creative Director: Jamie Young
Producer: Donna Wood
Editor: Jamie Young
Animation Studio: De Los Angeles Studio (AZ)
Art Director: Fabian Tejada
Motion Design: Fabian Tejada
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