Pepsi Spire 2.0
Role: Motion Design, Tracking, Roto, Compositng
PepsiCo wanted to innovate traditional soda fountain machines by adding a digital touch screen with a fun, intuitive UI that gives consumers the opportunity to personalize their own beverage.​​​​​​​
Pepsi Spire 2.0, the revolutionary touchscreen fountain, puts users in control. They can quickly browse brands, customize their drink with up to 500 beverage combinations and pour—thanks to a simple, fun selection process and seamless navigation. Pepsi Spire 2.0 bridges the digital to physical worlds and transforms how we interact with our beverages.
Pepsi Spire 2.0
Firstborn Reel
ERT: 1:46
Client: PepsiCo Foodservice          
Agency: PepsiCo Design & Innovation, Firstborn        
Date: May, 2014
Vertical Flow
The UI needed to be clear and intuitive for all audiences, so we designed a familiar vertical, top-down flow. Users instinctively select their drink, then customize it and pour.
Endless Choices Made Easy​​​​​​​
We created drops that mimicked real carbonation bubbles to entice selection, organically guiding users to the next step.
High End Design​​​​​​​
Custom illustrations and playful animations represent each brand’s personality and attitude.
Appetite Teasers​​​​​​​
We captured high-speed footage of the beverages and created appetizing animations to captivate and attract users at every step of the process.
Accessible For All​​​​​​​
The machine seamlessly transitions to ADA mode, extending the experience to all users.
A Smart System​​​​​​​
The fountain is connected to a smart network, allowing locations to customize offerings to their specific market. The more it’s used, the smarter it gets.
The Machines
Creative Direction: Joon Park, Chad Tafolla
Art Direction: Chad Tafolla, Diego Miguel, Alvin Groen
Design: Chad Tafolla, Diego Miguel, Alvin Groen
Motion: Michael Kuzmich, Ian Sigmon, Fabian Tejada
Compositing: Fabian Tejada
Tracking & Roto: Fabian Tejada

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