Mahanakhon Cube
Role: Previz, Motion Design, Animation
MahaNakhon is a high-rise mixed-use complex located in the heart of Bangkok’s thriving Central Business District. Designed by architects Ole Scheeren and Eric Chang of BuroOS and developed by Pace Development, the 77-story building is the tallest tower in the city and has a distinctive pixelated profile that appears to dissolve in the skyline.
Pentagram designed a program of environmental graphics for MahaNakhon, including a dynamic digital façade for CUBE, its retail component, that enhances the architecture and integrates the building into the dizzying cityscape.
I was enlisted by Pentagram Partner Eddie Opara as a collaborator during the early development of the Mahanakhon media cube.
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/2be06b91-1442-4ad1-bd30-b909a6fde8fd_rw_1920.jpg?h=4179657cd03e9caeffc25801a9108f16)
A dynamic seven-story digital installation at Bangkok‘s tallest tower activates its neighborhood and integrates the building into the surrounding cityscape.
MahaNakhon Cube
Pentagram Reel
ERT: 1:30
Lead Designer Brankica Harvey managed managed me during implementation of the visual language and framework for elongated panels.
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/17070201-e3ba-4215-9b99-a000844951c4_rw_3840.jpg?h=86ce90d591974e4910cbf0b2c8b091ce)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/9e8bc6b3-4ffc-420c-8203-5b62f2b349dd_rw_1920.png?h=578e61c289ab1bed97f641fd0c37177e)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/d28b5e88-e52f-4343-b855-8f6cb01e62d5_rw_1200.jpg?h=8555ca0a4b2ca5aaace7b5550eb57981)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/dab7b774-f7ca-4c29-8b95-66c11a75b666_rw_1200.jpg?h=866abcf0571444c90c715d510cce39c7)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/66b6d4ac-796d-4884-8152-bf2730ae6d72_rw_1200.jpg?h=6b42dd4ba20e7d346feab580583c5229)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/c555ef6d-73f6-4043-bc87-ea454fe944fb_rw_1200.jpg?h=45e7c471ff7b0a19679c7d48cc6d4af4)
Cube Pre Visualization
Development commissioned by Pentagram
Transitions
Facade transition development
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/9015df14-397d-4896-933a-4de2d4b7177c_rw_1200.gif?h=0739dc2bc0223efa346b6fed52c95e67)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/d41165a4-f8f7-4296-b377-5fbec37a3604_rw_1200.gif?h=4991c50b236dcdacc701bbe75d85a46e)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/d98281f2-1a24-4405-8d1c-bfa713a2c758_rw_1200.gif?h=3732fbfa2f034cf57e902dad206fd39f)
Facade motion development
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/5948330e-0871-4800-8736-b807d278608c_rw_1200.gif?h=40cb52af6d26d31e6fb28688a2a9cb5b)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/7465d84e-3a9b-4b4e-b3e7-fa935092c44f_rw_1200.gif?h=1d555b631f155b4b7406ca540d84c0db)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/da7901bb-b1a4-4f74-9440-c7a0f51b22ef_rw_1200.gif?h=262b8e95e79a0c85a4e6c7001e21cc5f)
Trixel
Pixel effect development based on triangles.
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/55a33482-c978-4837-b645-a14e143ea015_rw_1200.gif?h=d3f785a77c9e955a5caca92402675796)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/ef107a24-2ad5-4dc5-bbc2-910e4a84e15e_rw_1200.gif?h=6cc927e44bce1f6ae587f79356534337)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/9ceebd1e-4094-4bad-9354-444dfc16e12c_rw_1200.gif?h=f2230c9fa59dcc3d4ca763096bdb33e2)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/a2f34b75-9cc9-408b-83b9-be4d838d31cd_rw_1920.jpg?h=a57f4e10fd5a5fa4ee11af0682b1e73c)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/6e072b0c-216e-4290-917f-54e580cb2ee7_rw_1920.jpg?h=0d49bf978302a23ad9bf5cf654cc8cd6)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/4fb783ed-f51e-4489-918f-9a7eb0f18611_rw_1920.jpg?h=36c89324c87f8a40216d98f298b47640)
Media Cube Motion Mockup
On site photos gathered from social media.
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/f8a91820-53ce-4e50-834f-717cabba41de_rw_1200.jpg?h=3be177a5fc4410801011d18010bd25c4)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/ffec4796-5222-454a-8f59-b0c9c2fad088_rw_1200.jpg?h=7b0e4c56c903f6397d56c44d518ee039)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/0afe120a-2ca9-429e-88c0-7b2b1128e35a_rw_1200.jpg?h=070a0821f2652307f11ed5a4c158c8bb)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/ff047812-f454-41a1-af89-498152c21060_rw_1200.jpg?h=4cce9856a44f705fcc6f285f438ca548)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/70e57bcf-72e5-49b3-9281-40dd41075490_rw_1200.jpg?h=14a7923ee53dac722cf61a535c7525c5)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/99fdcac2-b6fd-4a22-bde1-ac27edeb2c62_rw_1200.jpg?h=7750c981e605de7913f562b54d6840d3)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/9362f334-04a0-45b4-8236-442087fbf925_rw_1200.jpg?h=90e484f52d13d6677c8ccd5d551254e6)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/3be47aaf-8c18-46f1-b93b-842191d61331_rw_1200.jpg?h=7a59226e2b71011be7481865ccf92b55)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/5abd93c1-3193-4581-ae47-d5a1b2abaa87_rw_1200.jpg?h=f9a7b4c15363e2d6928704cf5eaa3d0d)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/623a81db-018e-490f-9e5f-2359cd6c278a_rw_1200.jpg?h=e58f1a357bf9a2947fdb8042ab7d02d1)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/c5be63a7-5816-4fb0-838b-1dadd8201f07_rw_1200.jpg?h=5363180edebda9f8a1f16c5740af75f9)
MahaNakhon Rising, 2016
Construction Timelapse by Pace Development
Credits
Project: MahaNakhon
Client: PACE Development Co., Ltd.
Location: Bangkok, Thailand
Architecture Firm: Büro Ole Scheeren
Design Firm: Pentagram NYC
Creative Director: Eddie Opara
Lead Designer: Brankica Harvey
PreViz Animator: Fabian Tejada
Client: PACE Development Co., Ltd.
Location: Bangkok, Thailand
Architecture Firm: Büro Ole Scheeren
Design Firm: Pentagram NYC
Creative Director: Eddie Opara
Lead Designer: Brankica Harvey
PreViz Animator: Fabian Tejada