Mahanakhon Cube
Role: Previz, Motion Design, Animation
MahaNakhon is a high-rise mixed-use complex located in the heart of Bangkok’s thriving Central Business District. Designed by architects Ole Scheeren and Eric Chang of BuroOS and developed by Pace Development, the 77-story building is the tallest tower in the city and has a distinctive pixelated profile that appears to dissolve in the skyline.
Pentagram designed a program of environmental graphics for MahaNakhon, including a dynamic digital façade for CUBE, its retail component, that enhances the architecture and integrates the building into the dizzying cityscape.
I was enlisted by Pentagram Partner Eddie Opara as a collaborator during the early development of the Mahanakhon media cube.
A dynamic seven-story digital installation at Bangkok‘s tallest tower activates its neighborhood and integrates the building into the surrounding cityscape.
MahaNakhon Cube
Pentagram Reel
ERT: 1:30
Lead Designer Brankica Harvey managed managed me during implementation of the visual language and framework for elongated panels.
Cube Pre Visualization
Development commissioned by Pentagram
Transitions
Facade transition development
Facade motion development
Trixel
Pixel effect development based on triangles.
Media Cube Motion Mockup
On site photos gathered from social media.
MahaNakhon Rising, 2016
Construction Timelapse by Pace Development
Credits
Project: MahaNakhon
Client: PACE Development Co., Ltd.
Location: Bangkok, Thailand
Architecture Firm: Büro Ole Scheeren
Design Firm: Pentagram NYC
Creative Director: Eddie Opara
Lead Designer: Brankica Harvey
PreViz Animator: Fabian Tejada
Client: PACE Development Co., Ltd.
Location: Bangkok, Thailand
Architecture Firm: Büro Ole Scheeren
Design Firm: Pentagram NYC
Creative Director: Eddie Opara
Lead Designer: Brankica Harvey
PreViz Animator: Fabian Tejada