L’Alliance New York — Branding
L’Alliance New York is the home for all things French in NYC and beyond. Offering immersive French language classes and a wide range of multi-disciplinary programming, the independent non-profit organization celebrates the diversity of francophone cultures and creativity around the world.
Pentagram has designed a new brand identity framework for L’Alliance that highlights its dynamic and welcoming spirit. Expressive typography and an apostrophe brand mark nod to the institution’s engaging approach to language. The new look accompanies a new name for the organization, which was previously known as the French Institute Alliance Française, or FIAF.
Pentagram Partner Eddie Opara from the New York office approached me to develop animations for the L’Alliance New York branding system.
L’Alliance New York — Title Sequence
L’Alliance New York — CinéSalon Trailer
L’Alliance New York — Logo Animation
Stills
Excerpt composites from the title sequence
New York Animation
Credits
Client: L’Alliance New York
Design Studio: Pentagram NYC
Partner & ECD: Eddie Opara
Project Team: Jack Collins, Ruben Gijselhart, Nick Tallent, Ruairi Walsh, Cristina Giménez
Animation Director: Fabian Tejada
Design Studio: Pentagram NYC
Partner & ECD: Eddie Opara
Project Team: Jack Collins, Ruben Gijselhart, Nick Tallent, Ruairi Walsh, Cristina Giménez
Animation Director: Fabian Tejada
Deliverables
Motion Design, Motion Identity, Animation, Motion Tracking, Compositing, Video Editing, Sound Design.
