IWF The Weekly Rundown
Role: Art Director, Designer, Animator.
About IWF:
Independent Women's Forum is an educational 501(c)(3) dedicated to developing and advancing policies that aren’t just well-intended, but actually enhance people’s freedom, choices, and opportunities. We work every day to engage and inform women and create a community to discuss how policy issues – including paid leave, health care, taxes, energy, minimum wage, and education – impact them and their families.
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/cde0a296-b477-4eab-aff0-7e193740bf6a_rw_1920.png?h=f1bd4dc2cc3a26d90362a4fe5abc3672)
Director 6ix Shoota and Communications Director at IWF Elizabeth Tew reached out, looking to develop a social media newscast graphics package. The name of the newscast "The Weekly Rundown" hosted by Elizabeth Tew, and it required a graphics system that would work for both Youtube and IGTV.
Final IGTV Intro Sequence
These images represent the final IGTV "The Weekly Rundown" sequence. Depicted is Elizabeth Tew.
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/47c5aed8-2f94-40d2-a40e-94c7bd2590db_rw_1200.png?h=f67b9f5d3729486fceda4df1c663dffc)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/4803fd05-aa44-4b02-b36b-e60262ed8725_rw_1200.png?h=aa3093adb4a8470bf99c241d03f53ac1)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/273e2af9-4052-4830-ba3b-62ae33657071_rw_1200.png?h=203abcf96332f63da1c8ebfabbd601e2)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/91290001-ca64-475e-8476-6d35f71005ce_rw_1200.png?h=70f756072320f998549e583f4e8f84ff)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/b0e10a4e-984b-4254-8124-8014f4888ffa_rw_1200.png?h=5efc2147a0e639a38505b07c287aa052)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/18a3c710-b050-440c-ba0d-9cf4e986f7cb_rw_1200.png?h=656a5256770fab0596af181d1aa37644)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/27b42a29-9952-4165-a1b6-9cb9cb5555d9_rw_1200.png?h=6794856084f2f0c9591837ed38307789)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/d87ab766-5055-4b9c-8b0e-81981ab0658a_rw_1200.png?h=13ab7dffa9786a8a500488b5339af7ee)
Moodboard Exploration
Curated a moodboard on Savee.it with a wide range of examples of kinetic typography, type deconstruction and minimal colors.
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/7582b7aa-9ebc-4e8e-8562-f1f703ebd728_rw_1920.jpg?h=0924404a5d64f3470992e84b4b284fab)
Design Development
Referencing the moodboard, I proceeded to develop visual landscapes using typography.
Depicting space and physicality with minimal use of colors.
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/a804b9dd-7fcf-4541-b5c3-259161d9971e_rw_1920.jpg?h=5a34370dcd9355e925f9223eec1eb0aa)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/623620d3-ff2b-407d-b7bb-d738bc91c529_rw_1920.jpg?h=d6ed44a0e103376df1a783fa9ed121fc)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/34050fd2-28c1-45f4-8aaf-3f82d62792e7_rw_1920.jpg?h=97885acc8735cf6a719ec1a0bc2fd443)
Logo Development
Examples showcasing the final logo, its behavior and environment.
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/97ed7ae9-d483-4f52-9b07-1d45adc914a7_rw_1200.gif?h=d9be25171b87491d53cab3ae691fc75c)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/9b304763-3c8d-45f1-aca0-3cadd400d0e2_rw_1920.gif?h=b831624076da7c2a35a0f02973e84624)
Typographic Backgrounds
Backgrounds created using keywords and and the full name of the show. Type was used to create the visual landscape to serve as a backdrop for information and footage.
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/9174898a-2622-430e-b2e2-eab8f8a21c0d_rw_600.gif?h=61c70be2746b83546901b136b21de637)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/fad3395a-213b-414a-9cbf-32c128158bbe_rw_600.gif?h=059d2cc74b1e8359ee8213d8847b8b1a)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/e7924010-4434-4663-89d3-08872f987457_rw_1920.png?h=a0d872e9122b7cff80b5a934f7ceaaf5)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/a80c70c2-6d2e-454a-b684-19be99c6125b_rw_1920.png?h=5881fa250d07c0be776f1cbdb2dde8bc)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/c390a9d9-03f5-46c5-b6b8-26b524299e4f_rw_1200.png?h=499432be57732b28b0f2be1bbab5671c)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/797bc37d-ae0a-4395-8c68-f12d65b4eabb_rw_600.gif?h=5c0b2b3a6ad3d8e121a3432803cd8aa9)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/7077ecb1-7f0b-4cd9-83d3-6f52449314bd_rw_600.gif?h=ab15278a904e62a6f4d32df37918f174)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/831cd14e-bd69-427f-aff6-a5ba9568c93c_rw_1920.png?h=19ee996376abe19e21fd6e4fcffc7cda)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/58e837b8-a3ac-4c84-a315-6859496987e5_rw_1920.png?h=927445f028b633932f84009cf065d3d1)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/bd56fe85-9660-43da-861c-9dbe668ba71f_rw_1200.png?h=1c7d6c58b6668ff33f2253bd3cc9abc0)
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/af9f105d-31da-4e54-b613-3e764be4a81a_rw_600.gif?h=d49e4d0960431fbd8509775872dda240)
Intro YouTube
Show Intro
ERT: 15 sec
Outro YouTube
Show Outro
ERT: 6 sec
![](https://cdn.myportfolio.com/90b6a22a2f32ec0d8cfcc9bfaaa5e24f/f95175e8-f810-4172-bc35-98a84b0076ff_rw_1920.gif?h=42e60ea34db8c19a38d9421a32882b27)
Credits
Client: IWF
Communications Manager: Elizabeth Tew
Production: Forever Media
Executive Producer: 6ix Shoota
Art Direction: Fabian Tejada
Animation: Fabian Tejada
Communications Manager: Elizabeth Tew
Production: Forever Media
Executive Producer: 6ix Shoota
Art Direction: Fabian Tejada
Animation: Fabian Tejada