Generalist vs. Specialist: Which is Better?
Role: Art Director, Designer, Animator.
Bestselling author David Epstein describes a nonlinear path to success, where generalists thrive. In his book Range: Why Generalists Triumph in a Specialized World, two-time New York Times bestselling author, David Epstein examines the generalist vs. specialist dichotomy in terms of how people learn, gain experience, and accomplish their goals.
Director Robert Chapman-Smith and the talented team at Freethink recruited me to realize some of the key concepts discussed by author David Epstein.
Generalist vs. Specialist: Which is Better?
Graphics Supercut
ERT: 41 sec
Generalist vs. Specialist: Which is Better?
Full Episode
ERT: 5:45 min
Moodboard Exploration
Curated a moodboard on Savee.it with classic Penguin & Pelican book covers. The common thread was psychological metaphors.
Design Development
Taking a page or two from the moodboard, I proceeded to develop visual metaphors for many of the abstract concepts covered by David Epstein in his bestseller Range.
Footage Containers
MOGRT Templates for footage containers where developed using the Essential Graphics Panel in After effects. The Mogrt templates allowed the editor dynamic control of the text and color of each panel.
Tiger Woods Timeline 
Designed & animated an archival footage container. This device was used as a timeline to showcase Tiger Woods from a young prodigy to a Pro Golfer.
Tracked Graphics
Key hand gestures by David Epstein where tracked. This device was used to emphasize the main topic of Range.
Biography Cards
Designed & animated cards with biographical stats for key people and places mentioned.
Design & Animation
Collection of elements used in the final project. Much of the icons & animation where used to reinforce the metaphors surrounding range.
World Learning Sequence
Broad Training Base Sequence
Range Metaphor Sequence
Kind vs Wicked learning environment Sequence
Information Age Sequence
Lateral Thinking with Withered Technology.
Yokoi said, "The Nintendo way of adapting technology is not to look for the state of the art but to utilize mature technology that can be mass-produced cheaply."
Credits
Production: Freethink Media
Director: Robert Chapman-Smith
Executive Producers: Chandler Tuttle, Brandon Stewart
Supervising producer: Robert Chapman-Smith
Production Manager: Yenee Wondafrash
Cinematographer: Dustin Oakley
Production Sound Mixer: Steve Souryal
Production Assistant: Laura Whaling
Editing: Lucas Abel, AlanCapriles
Art Direction / Animation: Fabian Tejada

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