Did Rats Start the Drug War?
Role: Art Director, Designer, Editor, Animator.
Much of our shared understanding about drugs and addiction came from a series of studies done in the 1950s and 60s on lab rats. But a skeptical researcher has designed his own study that involves, well... essentially an amusement park for rats, and the surprising results may show that everything we think we know about addiction is all… wrong.
I worked with the team at Freethink to realize this episode. Andrew Garber director at Freethink provided me with a comprehensive script and resources to start on the edit.
Did Rats Star the Drug War? - Graphics Supercut
ERT: 37 sec
Did Rats Star the Drug War? - Full EpisodeERT: 5 min
Early stages of concerting and design exploration
Early Editorial graphics element with Picture in Picture talking head
Rejected Title Cards
Work in Porgress
Vintage television container for 80s anti drug PSA's
X Ray exploration with rats drowning on heroin
Design & Animation
Collection of elements used in the final project. Graphic interpretation of the Rat Park, Cages, various animation sequences throughout the edit.