RITZ – You’ve Got the Stuff
Role: Roto, Animation, Compositing
Life's Rich – Spring
ERT: 15

Ritz Crackers don toppings and transform into unique flavor combinations and animal-themed designs. Ritz fishes flee from a shark and Ritz fireflies escape from a jar with stop-motion animation. Paying homage to New Kids on the Block, Ritz believes "you got the right stuff" to make life rich.
Life's Rich – Summer
ERT: 15
Ritz crackers appear on plates in spring-themed locations with toppings that fit the vibe, like hot dogs and mustard at a baseball game and ladybug-shaped toppings at a picnic. Like the New Kids On the Block say in their anthem, Ritz believes "you've got the right stuff" to make life rich.
Selected Stills
Credits:
Agency: The Marting Agency (RVA)
Studio: Hue & Cry (RVA)
Executive Producer: Joe Montalbano
Executive Creative Director: Magnus Hierta
Head of Prodcution: Whitney Green
Producers: Brian Camp, Jenny Napier
Technical Director: Ryan Musselman
Designers: Ryan Musselman
Roto: Ryan Musselman, Andrea Garza Leon, Fabian Tejada
Animators: Andrea Garza Leon, Ryan Musselman, Fabian Tejada, Liam Ward
Compositors: Ryan Musselman, Fabian Tejada

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