RITZ Life's Rich

That’s the idea behind RITZ’s new "Life’s Rich" brand platform. So celebrate the road trips, pillow fights and movie marathons, all those moments where RITZ crackers fit naturally. Because buttery rich is a good kind of rich, too. RITZ - You’ve Got the Stuff – Spring RITZ - You’ve Got the Stuff – Summer Agency: The Marting Agency (RVA) Studio: Hue & Cry (RVA) Executive Producer: Joe Montalbano Executive Creative Director: Magnus Hierta Head of Prodcution: Whitney Green Producers: Brian Camp, Jenny Napier Technical Director: Ryan Musselman Designers: Ryan Musselman Roto: Ryan Musselman, Andrea Garza Leon, Fabian Tejada Animators: Andrea Garza Leon, Ryan Musselman, Fabian Tejada, Liam Ward Compositors: Ryan Musselman, Fabian Tejada

Animation, Visual Effects, Retouching
Ritz, Life's Rich Spring,15 second spot, Hue & Cry 2017, Full spot
Role in production: Rotoscope, plate clean up, digital paint, animation, tracking, compositing.

Ritz crackers appear on plates in spring-themed locations with toppings that fit the vibe, like hot dogs and mustard at a baseball game and ladybug-shaped toppings at a picnic. Like the New Kids On the Block say in their anthem, Ritz believes "you've got the right stuff" to make life rich.
Ritz, Life's Rich Summer,15 second spot, Hue & Cry 2017, Full spot
Role in production: Rotoscope, plate clean up, digital paint, animation, tracking, compositing.

Ritz Crackers don toppings and transform into unique flavor combinations and animal-themed designs. Ritz fishes flee from a shark and Ritz fireflies escape from a jar with stop-motion animation. Paying homage to New Kids on the Block, Ritz believes "you got the right stuff" to make life rich.
Ritz, Life's Rich Summer,15 second spot, Hue & Cry 2017.
Selected stills from Summer and Spring spots, showcasing the various shots worked on.
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